Minimum order amount: €19.90
"This gel is my personal favorite. It holds my hair in place without making it stiff—and the shine from the mullein is simply unbeatable. I use it every day."
NEQI x THE BEAUTIFUL PEOPLE
The Stylist's Edition
by Tom Hannemann
Experience Meets Innovation
Professional experience in hair care and innovative treatments: for all hair types
The NEQI Stylist Edition was born where professional hairdressing expertise meets modern drugstore beauty. In collaboration with stylist and prominent content creator Tom Hannemann, known as THE.BEAUTIFUL.PEOPLE, NEQI has developed a compact and innovative portfolio of four flagship products, formulated for all hair types and based on more than 18 years of salon experience.
With more than 715,000 followers on Instagram, 890,000 followers on TikTok, and 27.9 million “likes,” Tom Hannemann ranks among the most influential stylists in the DACH region. The collaboration with NEQI isn’t a traditional influencer partnership, but rather a genuine, practice-based co-creation. Each product in the Stylist Edition has been formulated based on the knowledge he has gained through his day-to-day professional experience in hair care and addresses specific challenges that his community faces every day.
The result: four flagship products that bring professional salon-quality performance into everyday life, allowing you to achieve consistent, salon-quality results at home.
"I wanted to create products that I myself would recommend to my clients—solutions that actually work, not just look good.
Every formula has a clear purpose."
– Tom Hannemann, @_the.beautiful.people
NEQI Deep Cleansing Shampoo x @_the.beautiful.people
Regular price
€12.95
NEQI No-Rinse Multi-Purpose Gel x @_the.beautiful.people
Regular price
€12.95
The Stylist Edition features a carefully selected regimen for cleansing, scalp care, hydration, and styling.
NEQI Leave-In Moisturizing Mist x @_the.beautiful.people
Regular price
€12.95
NEQI Scalp Care Treatment x @_the.beautiful.people
Regular price
€12.95
NEQI x @_the.beautiful.people Stylist Edition Set
Regular price
€51.80
Frequently Asked Questions
What products are included in the Stylist Edition?
The collection consists of a carefully selected set of four products:
1. Deep-Cleansing Shampoo: Deep cleansing with salicylic acid that removes product buildup, sebum, and environmental particles without disrupting the hair’s moisture balance. For all hair types, including sensitive scalps. Recommendedfor weekly use.
2. Scalp Treatment: A leave-in scalp treatment with postbiotics and plant extracts. Thanks to its special applicator, it can be applied directly to the scalp without weighing down the hair. Can be used daily.
3. Leave-in Hydrating Mist: Moisturizing treatment with real aloe vera juice, silicone technology, and botanical ingredients. Ideal after every wash for soft, vibrant hair.
4. Multifunctional Leave-in Gel: Light hold without stiffness, with mullein extract for visible shine. Suitable for sleek styles and defined curls.
What hair types are these products suitable for?
The four products in the Stylist Edition are formulated for all hair types, whether fine, thick, curly, colored, or damaged. The deep-cleansing shampoo is also specifically suited for sensitive and irritated scalps. The styling gel is ideal for both straight styles and defining curls.
How do I incorporate these 4 products into my hair care routine?
The Stylist Edition is designed as a perfectly coordinated system:
Once a week: use Deep Cleansing Shampoo for a deep cleanse.
Daily: Apply Scalp Treatment directly to the scalp (no need to rinse).
After each wash: Apply Moisturizing Leave-in Mist to damp hair.
When styling: Use Multipurpose Leave-in Gel for hold and shine—ideal for sleek looks or to define curls.
What is the NEQI x THE BEAUTIFUL PEOPLE deep-cleansing shampoo, and who is it suitable for?
The NEQI x THE BEAUTIFUL PEOPLE Deep Cleansing Shampoo is a deep-cleansing shampoo formulated with salicylic acid, piroctone olamine, and zinc PCA, which gently removes buildup and excess sebum. It is suitable for all hair types, especially for people with dry, itchy, or flaky scalps who are looking for a deep yet gentle cleanse.
What sets the NEQI x THE BEAUTIFUL PEOPLE multifunctional leave-in gel apart from classic styling gels sold at drugstores?
The NEQI x THE BEAUTIFUL PEOPLE multifunctional leave-in gel is a hybrid product that combines styling gel and a leave-in treatment in one. Unlike classic "crunch" gels, it offers flexible hold without stiffness or heaviness, thanks to VP/VA copolymer for structure, xanthan gum for a uniform texture, and sorbitol for a smooth, conditioning styling experience. It is suitable as a curl gel, anti-frizz product, and a finishing and defining product for all hair types.
