Minimum order value €19,90
"The gel is my personal favorite. It gives my hair hold without making it stiff—and the shine it gives thanks to Verbascum is simply unbeatable. I use it every day."
NEQI x THE BEAUTIFUL PEOPLE
The Stylist Edition
by Tom Hannemann
Expertise Meets Innovation
Professional hair care expertise meets innovative care—for all hair types
The NEQI Stylist Edition is born at the intersection of professional hairdressing expertise and modern drugstore beauty. In collaboration with stylist and top content creator Tom Hannemann—known as THE.BEAUTIFUL.PEOPLE—NEQI has developed a compact, innovative portfolio of four hero products, formulated for all hair types and built on over 18 years of salon expertise.
With over 715,000 Instagram followers, 890,000 TikTok fans, and 27.9 million likes, Tom Hannemann is one of the most influential hairstylists in the DACH region. The collaboration with NEQI isn’t a typical influencer deal—it’s a genuine co-development rooted in real-world experience. Every product in the Stylist Edition was formulated based on his insights from everyday professional hair care and addresses specific challenges that his community faces on a daily basis.
The result: four hero products that bring professional salon performance into your everyday routine—for salon-quality results you can achieve at home.
"I wanted to create products that I would personally recommend to my customers. Solutions that actually work, not just look good.
Every formulation serves a clear purpose."
– Tom Hannemann, @_the.beautiful.people
NEQI x @_the.beautiful.people Deep Cleansing Shampoo
Regular price
€12,95
NEQI x @_the.beautiful.people Multipurpose Leave-In Gel
Regular price
€12,95
The Stylist Edition features a carefully curated system of cleansing, scalp and moisturizing care, and styling.
NEQI x @_the.beautiful.people Leave-In Moisturizing Mist
Regular price
€12,95
NEQI x @_the.beautiful.people Scalp Care Treatment
Regular price
€12,95
NEQI x @_the.beautiful.people Stylist Edition Set
Regular price
€51.80
FAQ
What products are included in the Stylist Edition?
The collection consists of a carefully curated system of four products:
1. Deep Cleansing Shampoo: Deep cleanses with salicylic acid, removing product buildup, sebum, and environmental pollutants without disrupting the hair’s moisture balance. Suitable for all hair types, including sensitive scalps. Recommended for weekly use.
2. Scalp Care Treatment: Leave-in scalp care with postbiotics and plant extracts. Thanks to a special applicator, it can be applied directly to the scalp without weighing down the hair. Suitable for daily use.
3. Moisturizing Leave-in Mist: Moisturizing care with real aloe vera juice, silicone technology, and botanical ingredients. Ideal after every wash for smooth, healthy hair.
4. Multipurpose Leave-in Gel: Light hold without hardening, with Verbascum extract (mullein) for visible shine. Suitable for sleek styles and defined curls.
What hair types are these products suitable for?
All four products in the Stylist Edition areformulated for all hair types —whether fine, thick, curly, colored, or damaged. The Deep Cleansing Shampoo is also specifically designed for sensitive and irritated scalps . The Styling Gel is suitable for both sleek looks and defining curls.
How do I incorporate these 4 products into my hair care routine?
The Stylist Edition is designed as a coordinated system:
Once a week: Use theDeep Cleansing Shampoo for deep cleansing.
Daily: ApplyScalp Treatment directly to the scalp (leave-in, no rinsing required).
After every shampoo: WorkMoisturizing Leave-in Mist into damp hair.
When styling: Use Multipurpose Leave-in Gel for hold and shine—for sleek looks or curl definition.
What is the NEQI x THE BEAUTIFUL PEOPLE Deep Cleansing Shampoo, and who is it for?
NEQI x THE BEAUTIFUL PEOPLE Deep Cleansing Shampoo is a deep-cleansing shampoo formulated with salicylic acid, piroctone olamine, and zinc PCA that gently removes buildup and excess sebum. It is suitable for all hair types—especially for those with dry, itchy, or flaky scalps who are looking for a thorough yet gentle cleanse.
What sets the NEQI x THE BEAUTIFUL PEOPLE Multipurpose Leave-In Gel apart from traditional drugstore styling gels?
The NEQI x THE BEAUTIFUL PEOPLE Multipurpose Leave-In Gel is a hybrid product that combines styling gel and leave-in conditioner in one. Unlike traditional crunchy gels, it provides flexible hold without stiffness or stickiness—thanks to VP/VA copolymer for structure, xanthan gum for an even texture, and sorbitol for a soft, nourishing styling experience. It works as a curl gel, anti-frizz tool, and finishing and defining product for all hair types.
